[{"id":515784868139,"handle":"all-items-excluding-designer-dog-toys-sale-items","title":"All Items (Excluding Designer Dog Toys \u0026 Sale Items)","updated_at":"2026-06-04T21:01:01+10:00","body_html":"","published_at":"2025-10-20T14:21:45+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"not_contains","condition":"Haute Diggity Dog"},{"column":"vendor","relation":"not_contains","condition":"Dog Diggin Designs"},{"column":"vendor","relation":"not_contains","condition":"Sale"}],"published_scope":"global"},{"id":465124458795,"handle":"all-items-excluding-sale-items","title":"All items (excluding sale items)","updated_at":"2026-06-04T21:01:01+10:00","body_html":"","published_at":"2025-10-20T14:17:30+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"not_contains","condition":"Sale"}],"published_scope":"global"},{"id":171212800105,"handle":"dog-collar-leash-harness-toys-treats-clothing-more","title":"All Items**","updated_at":"2026-06-04T21:01:01+10:00","body_html":"","published_at":"2020-08-19T16:58:20+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"vendor","relation":"not_contains","condition":"All Pet"}],"published_scope":"global"},{"id":266298458217,"handle":"all-dog-products-excluding-disney","title":"All products (Excluding Disney \u0026 Sale Items)","updated_at":"2026-06-04T21:01:01+10:00","body_html":"","published_at":"2025-12-31T11:17:05+10:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"not_contains","condition":"Pablo \u0026 Co Disney"},{"column":"vendor","relation":"not_contains","condition":"EOFY"},{"column":"vendor","relation":"not_contains","condition":"Sale"}],"published_scope":"global"},{"id":528195649835,"handle":"dog-clothing-australia","title":"Dog Clothing Australia","updated_at":"2026-06-04T21:01:01+10:00","body_html":"\u003cp style=\"text-align: center;\"\u003eKeep your pup warm, dry, comfy and photo-ready with our stylish range of dog clothing at DoggyTopia. From waterproof dog raincoats and cosy dog hoodies to knitwear, pyjamas, tuxedos, life jackets and cute dog costumes, we’ve got outfits for every adventure, season and special occasion. Designed for comfort, fit and tail-wagging style, our collection is perfect for dogs who love to stand out while staying comfy. Shop fun, practical and unique dog clothing with fast Aussie shipping today.\u003c\/p\u003e","published_at":"2026-05-15T17:48:13+10:00","sort_order":"most-relevant","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Raincoats"},{"column":"tag","relation":"equals","condition":"Hoodies"},{"column":"tag","relation":"equals","condition":"Knits"},{"column":"tag","relation":"equals","condition":"Jumpers"},{"column":"tag","relation":"equals","condition":"Costumes"},{"column":"tag","relation":"equals","condition":"Life Jackets"},{"column":"tag","relation":"equals","condition":"Tuxedo"},{"column":"tag","relation":"equals","condition":"pyjamas"}],"published_scope":"global"},{"id":168605253737,"handle":"dog-life-jackets","title":"Dog Life Jackets","updated_at":"2026-05-14T21:01:30+10:00","body_html":"\u003cp style=\"text-align: center;\"\u003e\u003cstrong data-start=\"101\" data-end=\"120\"\u003eDog Life Jacket\u003c\/strong\u003e safety starts here — designed to help dogs stay buoyant, visible, and confident around water. At \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eDoggyTopia\u003c\/span\u003e\u003c\/span\u003e, our dog life jackets are perfect for swimming, boating, paddle boarding, beach days, and pool play. Thoughtfully designed for Australian dog parents, this collection includes dog life vests, swim vests, flotation jackets, and puppy life jackets in a range of sizes and styles. Whether your dog is a strong swimmer or just starting out, you’ll find practical, comfortable options made for real adventures and real peace of mind.\u003c\/p\u003e","published_at":"2020-06-11T14:04:15+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Life Jackets"}],"published_scope":"global","image":{"created_at":"2026-02-10T22:55:46+10:00","alt":"Dog Life Jackets - DoggyTopia","width":1124,"height":1124,"src":"\/\/doggy-topia.myshopify.com\/cdn\/shop\/collections\/dog-life-jackets-8944812.jpg?v=1770728147"}},{"id":419004682,"handle":"dog-apparel-hoodies-jumpers-doggles-hats","title":"Dog Wear","updated_at":"2026-06-04T21:01:01+10:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\n\u003cp style=\"text-align: center;\"\u003eStay stylish with our range of fashionable dog clothes.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eShoes\/socks, hoodies\/knits, pyjamas, goggles\/sunglasses, raincoats, costumes, life jackets, jewellery, bandanas\/bow ties, and hats.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003ca href=\"https:\/\/www.doggytopia.com.au\/pages\/dog-clothes-australia\" title=\"Dog Clothes Australia | Costumes | Goggles \u0026amp; Hats | Jumpers | Shirts, Socks and Shoes | DoggyTopia\"\u003e\u003cspan\u003eCheckout our page on How to Make the Most of Buying Dog Clothes in Australia\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","published_at":"2017-04-05T14:32:00+10:00","sort_order":"best-selling","template_suffix":"apparel","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Jumpers"},{"column":"tag","relation":"equals","condition":"Coats \u0026 Jackets"},{"column":"tag","relation":"equals","condition":"Pajamas"},{"column":"tag","relation":"equals","condition":"Jumpsuits"},{"column":"tag","relation":"equals","condition":"Dog T Shirts"},{"column":"tag","relation":"equals","condition":"Dog Socks"},{"column":"tag","relation":"equals","condition":"Dog Hats"},{"column":"tag","relation":"equals","condition":"Dog Singlets"},{"column":"tag","relation":"equals","condition":"Dog Shoes"},{"column":"tag","relation":"equals","condition":"Dog Necklaces"},{"column":"tag","relation":"equals","condition":"Dog Dresses"},{"column":"tag","relation":"equals","condition":"Wear"},{"column":"tag","relation":"equals","condition":"Apparel"},{"column":"tag","relation":"equals","condition":"Jackets"},{"column":"tag","relation":"equals","condition":"Hoodies"},{"column":"tag","relation":"equals","condition":"Goggles"},{"column":"tag","relation":"equals","condition":"Bandanas"},{"column":"tag","relation":"equals","condition":"Dog Shoes"},{"column":"tag","relation":"equals","condition":"Dog Socks"},{"column":"tag","relation":"equals","condition":"Dog Jewellery"},{"column":"tag","relation":"equals","condition":"Life Jacket"},{"column":"tag","relation":"equals","condition":"Hoodies \u0026 Knits"},{"column":"tag","relation":"equals","condition":"Costumes"}],"published_scope":"global","image":{"created_at":"2026-02-10T22:55:23+10:00","alt":"Dog Wear - DoggyTopia","width":1800,"height":400,"src":"\/\/doggy-topia.myshopify.com\/cdn\/shop\/collections\/dog-wear-4255803.jpg?v=1770728124"}},{"id":95042994281,"handle":"dog-collars-clothing-toys-treats-more","title":"Non branded products .","updated_at":"2026-06-04T21:01:01+10:00","body_html":"","published_at":"2019-04-05T20:04:59+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"."}],"published_scope":"global"},{"id":523606032683,"handle":"spend-save-dog-deals","title":"Spend \u0026 Save Dog Deals | DoggyTopia","updated_at":"2026-06-04T21:01:01+10:00","body_html":"\u003csection style=\"max-width: 980px; margin: 14px auto 18px; padding: 18px 14px; border-radius: 16px; background: rgba(249,203,221,0.18); text-align: center;\"\u003e\n \u003cdiv style=\"font-size: 12px; letter-spacing: 0.10em; text-transform: uppercase; font-weight: 800; color: #4b3b4b; margin-bottom: 10px;\"\u003eStorewide Spend \u0026amp; Save\u003c\/div\u003e\n\n \u003cdiv style=\"font-size: clamp(28px, 7vw, 44px); line-height: 1.05; font-weight: 900; margin: 0 0 8px; color: #ff2aa1;\"\u003eSpend More, Save More\u003c\/div\u003e\n\n \u003cdiv style=\"font-size: 15px; line-height: 1.45; font-weight: 600; margin: 0 0 14px; color: #2b2b2b;\"\u003e\n Unlock up to \u003cstrong\u003e$50 OFF\u003c\/strong\u003e when you stock up on \u003cstrong\u003etoys, treats \u0026amp; essentials\u003c\/strong\u003e.\n \u003c\/div\u003e\n\n \u003cdiv style=\"font-size: 14px; line-height: 1.45; font-weight: 700; margin: 0 0 14px; color: #2b2b2b;\"\u003e\n The more you spend, the more you save.\n \u003c\/div\u003e\n\n \u003cdiv style=\"text-align: left; font-size: 15px; line-height: 1.45; font-weight: bold; color: #222; padding: 12px; border-radius: 14px; background: rgba(255,255,255,0.78);\"\u003e\n \n \u003cdiv style=\"display: flex; justify-content: space-between; gap: 10px; align-items: center; padding: 12px 8px; border-bottom: 1px solid rgba(0,0,0,0.06);\"\u003e\n \u003cdiv\u003e\n \u003cstrong\u003eSpend $100+\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-weight: 600;\"\u003eSave $20\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cdiv style=\"font-size: 22px; font-weight: 900; color: #ff2aa1;\"\u003e→\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv style=\"display: flex; justify-content: space-between; gap: 10px; align-items: center; padding: 12px 8px; border-bottom: 1px solid rgba(0,0,0,0.06);\"\u003e\n \u003cdiv\u003e\n \u003cstrong\u003eSpend $150+\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-weight: 600;\"\u003eSave $35\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cdiv style=\"font-size: 22px; font-weight: 900; color: #ff2aa1;\"\u003e→\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003cdiv style=\"display: flex; justify-content: space-between; gap: 10px; align-items: center; padding: 12px 8px; background: rgba(255,42,161,0.06); border-radius: 10px;\"\u003e\n \u003cdiv\u003e\n \u003cstrong\u003eSpend $200+\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-weight: 700; color: #ff2aa1;\"\u003eSave $50\u003c\/span\u003e\n \u003c\/div\u003e\n \u003cdiv style=\"font-size: 22px; font-weight: 900; color: #ff2aa1;\"\u003e→\u003c\/div\u003e\n \u003c\/div\u003e\n\n \u003c\/div\u003e\n\n \u003cdiv style=\"margin-top: 14px; font-size: 16px; line-height: 1.45; font-weight: 800; color: #2b2b2b;\"\u003e\n Use code \u003cspan style=\"color: #000; background: #fff; padding: 3px 10px; border-radius: 999px; display: inline-block; margin-left: 4px;\"\u003eSAVEBIG\u003c\/span\u003e at checkout\n \u003c\/div\u003e\n\n \u003cdiv style=\"margin-top: 10px; font-size: 14px; line-height: 1.5; color: #2b2b2b;\"\u003e\n Mix \u0026amp; match any products storewide to qualify.\n \u003c\/div\u003e\n\n \u003cdiv style=\"margin-top: 10px; font-size: 14px; font-weight: 800; color: #0b6bff;\"\u003e\n Limited time only — while promotion is active\n \u003c\/div\u003e\n\u003c\/section\u003e","published_at":"2026-02-11T15:27:52+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"}],"published_scope":"global","image":{"created_at":"2026-02-12T00:46:09+10:00","alt":"Spend \u0026 Save Dog Deals | DoggyTopia - DoggyTopia","width":1000,"height":1000,"src":"\/\/doggy-topia.myshopify.com\/cdn\/shop\/collections\/spend-save-dog-deals-doggytopia-9716688.png?v=1770821170"}},{"id":467250446635,"handle":"dog-summer-essentials-uv-protection-cooling-hydration","title":"Summer Essentials","updated_at":"2026-06-04T21:01:01+10:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eEnjoying the outdoors with your dog is great, but be mindful of the risk of sunburn and heatstroke, especially in dogs with thin or light-coloured coats. \u003cbr\u003e\u003cbr\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur selection includes stylish dog hats and UV-protective goggles, designed to shield your pet from the harsh sun. Additionally, convenient water bottles and delicious treats specifically made to keep your dog hydrated and refreshed during the warm summer days. \u003c\/span\u003e\u003c\/div\u003e","published_at":"2023-12-30T12:33:55+10:00","sort_order":"best-selling","template_suffix":"summer","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Dog Summer Hats"},{"column":"tag","relation":"equals","condition":"Sunglasses \u0026 Goggles"},{"column":"tag","relation":"equals","condition":"Life Jackets"},{"column":"tag","relation":"equals","condition":"Dog Shoes"},{"column":"tag","relation":"equals","condition":"Travel Bottles \u0026 Bowls"},{"column":"tag","relation":"equals","condition":"Travel Bottle"},{"column":"tag","relation":"equals","condition":"Summer"}],"published_scope":"global","image":{"created_at":"2026-02-10T22:57:35+10:00","alt":"Summer Essentials - DoggyTopia","width":1000,"height":1000,"src":"\/\/doggy-topia.myshopify.com\/cdn\/shop\/collections\/summer-essentials-7947693.png?v=1770728255"}},{"id":467507806507,"handle":"summer-outdoor-play-dogs","title":"Summer Outdoor Play","updated_at":"2026-06-04T21:01:01+10:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMake your dog's summer unforgettable with these exciting outdoor items, featuring playful toys, secure life vests, and dog friendly splash mats. \u003cbr\u003e\u003cbr\u003eThese essentials are crafted for fun, safety, and comfort, guaranteeing a joyful and energy expending adventure for your furry friend.\u003c\/span\u003e\u003c\/div\u003e","published_at":"2024-01-04T13:25:20+10:00","sort_order":"best-selling","template_suffix":"summer","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Summer Outdoor Play"}],"published_scope":"global","image":{"created_at":"2026-02-10T22:57:42+10:00","alt":"Summer Outdoor Play - DoggyTopia","width":1000,"height":1000,"src":"\/\/doggy-topia.myshopify.com\/cdn\/shop\/collections\/summer-outdoor-play-7430123.png?v=1770728262"}},{"id":467507642667,"handle":"summer-dog-walk-wear-adventure-gear","title":"Summer Walk \u0026 Wear","updated_at":"2026-06-04T21:01:01+10:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSummer outings with your dog require suitable walk and wear gear for their comfort and safety. Our collection includes lightweight harnesses, secure leashes, protective dog hats and goggles, and safety-enhancing life vests. \u003cbr\u003e\u003cbr\u003eThese essential items ensure your furry friend is well-equipped for safe and enjoyable summer adventures.\u003c\/span\u003e\u003c\/div\u003e","published_at":"2024-01-04T13:18:44+10:00","sort_order":"best-selling","template_suffix":"summer","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Summer Walk \u0026 Wear"}],"published_scope":"global","image":{"created_at":"2026-02-10T22:57:40+10:00","alt":"Summer Walk \u0026 Wear - DoggyTopia","width":1000,"height":1000,"src":"\/\/doggy-topia.myshopify.com\/cdn\/shop\/collections\/summer-walk-wear-2206940.png?v=1770728261"}},{"id":435792216363,"handle":"all-wholesale","title":"Wholesale - All Items","updated_at":"2026-06-04T21:01:01+10:00","body_html":"","published_at":"2023-02-03T09:58:27+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Wholesale 30"},{"column":"tag","relation":"equals","condition":"Wholesale 40"},{"column":"tag","relation":"equals","condition":"Wholesale 50"},{"column":"tag","relation":"equals","condition":"WHOLESALE60"},{"column":"tag","relation":"equals","condition":"New Wholesale"},{"column":"tag","relation":"equals","condition":"Wholesale Special"}],"published_scope":"global"},{"id":266265100393,"handle":"wholesale-doggytopia-40","title":"Wholesale 40%","updated_at":"2026-06-04T21:01:01+10:00","body_html":"","published_at":"2022-03-29T12:00:04+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Wholesale 40"}],"published_scope":"global"}]
The Mermaid Dog Life Jacket has been designed to comfortably fit your dog and keep them safe when playing near or in the water. Whether it be on a boat, jet ski, kayak at the beach or even the home pool this life jacket allows them to safely enjoy the water.
A cute, practical mermaid design that is durable, lightweight, and comfortable for extended periods of use. Foam panels are strategically placed to aid a natural swimming position. Velcro closure around the body and neck with adjustable clip straps that provide a secure fit but also allows you to refine the fit to suit the unique size and shape of your dog. Convenient grab handle on top for easy control and lifting, D-ring for leash attachment.
** At all times supervise your dog while in or around water.
Features+
Grab handle for ease of lifting & control
Easy fit design
Adjustable release clips
Durable nylon fabric
EPE Foam
D-Ring for leash
Sizing & Measurement+
We highly recommend measuring your dog before buying to ensure the perfect fit!
Product size does NOT relate to the size of the dog, it is purely for selecting purposes.
Note: Different designs and manufacturers vary in sizes, please measure and compare to sizes provided for each item
Chest
Measure around the widest part of the chest, behind the front legs.
Neck
Gently measure around the neck where the collar sits.
Back Length
Measure from where your collar sits to the base of the tail.
Helpful Hints:
For neck and chest, please allow sufficient room to fit two fingers between the measuring tape and the dog’s neck or chest for a snug fit.
So pretty, and practical! Perfect for swimming in the pool or the ocean!
DoggyTopia
1 year ago
Thank you kindly for the wonderful 5-star review, Georgia! We're thrilled to hear our Mermaid Dog Life Jacket is making a splash with your water-loving pup. It's fantastic to know it's not only keeping your furry friend safe during their aquatic adventures but looking absolutely fabulous while doing so - whether they're paddling in the pool or riding the waves at the beach!
We appreciate you taking the time to share your positive experience.
Furry Tail Wags, Justine, Matt & Fur Ceo Airlie with Product Tester Remy
